Paul Martino, CEO of Aggregate Knowledge, describes three categories for online advertising: Rich media, video and traditional display. Based in San Mateo, Calif., Aggregate Knowledge provides technology for online advertising and search. In an ECT News Network exclusive interview, Martino discusses the present and future of the online advertising market.

Several high-profile technology companies, human rights organizations, academics and investors have joined forces to launch the Global Network Initiative. Announced Tuesday, the GNI intends to protect and advance freedom of expression and privacy throughout the information and communication technology industry.

Microsoft announced plans Monday at the Professional Developers Conference in Los Angeles to launch a large-scale cloud computing initiative that could drastically change the way it develops and sells software. Cloud computing, an emerging trend in the technology industry, employs vast computer and server networks to deliver and host applications and store massive amounts of [...]

It’s called “buckypaper” and looks a lot like ordinary carbon paper, but don’t be fooled by the cute name or flimsy appearance. It could revolutionize the way everything from airplanes to TVs are made. Buckypaper is 10 times lighter but potentially 500 times stronger than steel when sheets of it are stacked and pressed together [...]

Technology has become the newest foundation of family values. According to a study by the Pew Internet and American Life Project, families that use technology tend to have better communication. Where once they gathered ’round the old Westinghouse to listen to one of FDR’s fireside chats, families now bond over YouTube videos.

It will take more than an intriguing technology and superior economics to kill the incandescent light bulb, especially in the U.S.

I’ve been shocked by a recent Toyota commercial airing on Canadian TV. The ad, basically is trumpeting Toyota’s green credentials.  As in all Toyota commercials these days, it features their Hybrid vehicles and technology.  I wrote about the amazing cost of the CO2 displaced by a Toyota hybrid here: http://sunpowereddreams.com/2008/08/17/the-hybrid-hype-overpaying-for-co2/.  What shocked me was a [...]

The to-do list for the modern family: E-mail grocery list to hubby; Text oldest daughter re: pick up from soccer practice?; Call mother-in-law’s cell re: Thanksgiving; Spend time on Webkins with youngest. If these items show up on your cell phone or PC calendars, congratulations. Your family is using technology to stay close and connected, [...]

Some people say that there’s nothing worse than a sour economy. I, for one, don’t agree. What could possibly be worse, you ask? Simple: a bad economy in the middle of a budget cycle. Securing funding for technology projects is hard enough nowadays, but IT security projects have it even harder.

Maxis will be given a “Breakthrough Award” to recognize Spore’s unique procedural animation technology.